4 Effective Recruiting Strategies to Grow Your Workforce
The longer the recruitment process takes, the more it’ll cost you. According to Glassdoor, the average company in the United States spends about $4,000 hiring a new employee (yes, one employee) and can take up to 52 days to fill a position.
Investing in your workforce and building an all-star team will help ensure the future success of your company. Here are four recruiting strategies that will help you reach your goals.
1. Build a talent pool.
A good place to start connecting with future prospects is through social media and professional networking sites like Facebook, Twitter and LinkedIn. Chances are good that you and your employees are already connected to hundreds (or more) of potential candidates, so spread the word about why your business is a good place to work. Drive potential candidates to a landing page on your website where they can submit their resume or learn more about your company. Don’t forget to tap into previous applicants and employees. An unsuccessful applicant for one position might be the perfect fit for something in the future.
2. Promote your brand and company culture.
There’s no denying that having a strong brand makes it easier to recruit good candidates. In fact, a LinkedIn Talent Solutions study reported 50% more qualified applicants applied to companies with a great brand presence, not to mention 75% of job seekers consider an employer’s brand before even applying for a job. This includes your company culture! You want to attract people who embody your brand and share the same values you exhibit as a company, so promoting things like workplace flexibility, your office environment, perks and more can be an important piece in your overall recruitment strategy.
3. Prioritize internal hires and offer development opportunities.
Not only will hiring from within save your company time and money in finding a qualified candidate, it will help promote loyalty among employees and reduce turnover. These candidates already know what it takes to work for you, and they’ll appreciate the opportunity to grow and develop their leadership experience. Consider implementing a mentorship program, professional development and continued training opportunities to keep your employees on top of their game (with competitive pay to match as they move through the ranks).
4. Network in niche groups and at industry-related trade shows.
In other words, fish where the fish are! You’ll get better quality candidates from groups where you know the candidates are engaged and interested in the type of work you perform.
Recruiting isn’t a “one size fits all” solution, but it’s important to invest your time in boosting your company image and brand first and foremost. A great company image will work wonders to attract and retain the best talent while keeping you competitive in the job market.