Choose Bigger - Apprentice Recruitment Campaign
The California sheet metal industry prides itself on recruiting the brightest talent to design and build everything from museums and entertainment venues to hospitals and high-rises throughout the state. And they’re looking for the next group of young, hungry individuals ready to enter a career with unlimited benefits — whether through the sheet metal HVAC apprenticeship program or as a degree-holding professional.
To help generate awareness of and interest in a career in the skilled trades, CAL SMACNA has launched Choose Bigger California, a recruitment program for industry professionals both in the field and in the office.
How does the program work?
Choose Bigger California was designed with two distinct audiences in mind: apprenticeship candidates and students who are working toward, or have obtained, a college degree.
Apprenticeship
Here, potential applicants to the apprenticeship program can browse an overview of a career in California’s sheet metal industry, including average wages, career benefits and requirements of a successful candidate.
College Degree
Those with a college degree can discover how to use their education in a challenging and rewarding field. Once on the site, students can filter opportunities in the sheet metal industry by type of degree, interest or career options, like design engineer or financial controller.
“Maintaining a legacy of skilled talent in the construction industry is essential to economic growth, as well as public health and safety. We’re excited to launch this new initiative to continue the excellence and quality of workmanship our state and country is accustomed to,” said Chris Walker, CAL SMACNA executive vice president. “Our association represents the interests of more than 600 union sheet metal and air conditioning contractors throughout California, and we’re committed to investing in the resources that will provide rewarding opportunities to bright young men and women to keep the pride of our industry moving forward into the 21st century.”
The recruitment campaign also extends to the parents, school counselors and other influencers in a student’s life. Even if a student isn’t actively looking for a career, it’s possible someone they trust can guide them to choose a bigger future for themselves among one of the industry’s many diverse career specialties. In the coming months, each target audience will be exposed to Choose Bigger California messaging through various digital platforms. With careful monitoring and proven strategies, getting more students on the path to a bigger future will become an achievable goal.
We’re excited to be a part of this valuable recruitment program and look forward to using this new tool to recruit the next generation of California’s sheet metal professionals!
For more information visit: ChooseBigger.com/California