Email Marketing Strategies to Boost Your Business
Email marketing can be a valuable tool for your company. It’s a simple, cost-effective way to help generate leads, promote your products and services, bring in revenue, even strengthen relationships with current clients. Plus, a well-crafted email campaign requires less maintenance than other digital strategies, like pay-per-click ads, and will likely stretch your marketing dollars further.
According to Statista, there are more than 4 billion daily email users — and that number is expected to climb to 4.6 billion by 2025. OptinMonster reports an unprecedented 99% of email users check their inbox, with some checking up to 20 times per day!
Your audience is out there, and they can help you reach your strategic goals. Here are some tips on how to get started.
Generate a list
Before you can start sending emails, you have to compile a list. This should include current customers and potential clients already signed up to receive updates from your company. Don’t have a list? Direct online visitors to opt-in when they contact you through your website or leave their email address while attending an in-person event, like a trade show. If you have a blog, offer an enticing call to action that encourages people to subscribe, like “download DIY tips on maintaining your HVAC system this summer.”
Develop content
Now that you have your list, you can start thinking about content. What do your customers want to know? This can be exciting company news, new products or services, project summaries, best practices, industry trends and more. Whether you serve the residential, commercial or industrial market, use your email platform to educate end users and provide content relevant to their needs.
Create graphics/videos
Your written content is the main reason for your email campaign, but you also need eye-catching supporting visuals to engage your readers. Consider branded images along with charts and infographics when applicable. Using dynamic content and unique videos is proven to garner even more engagement.
Measure results
Analyzing your campaign’s measurable data is the next step after you’ve hit send. Just like any other data-driven decision you make in the field or office, watching metrics like open rates and click-through rates will generate meaningful insights as to what resonates with your customers, which will help guide your content and plan of action moving forward.
Email marketing — while fairly easy and economical — takes some time and effort, but the investment is well worth it. In fact, the Litmus 2020 State of Email Survey reported an average return of $36 for every $1 spent on email marketing. If you don’t have the internal manpower to manage your email strategy, enlist the services of a reputable marketing agency to help get the results you’re looking for.