Get Noticed: Take Your Brand to the Next Level
As a contractor, you know what it takes and who you can rely on to make every job happen on time, on budget and sometimes within very complex specifications. You know your worth. But how do you get your potential clients to know you’re among “The Best in the Bay?”
The new Bay Area SMACNA website, which launched earlier this year, is a great marketing tool for your company. One key feature we’re especially excited to introduce is the searchable contractor listing. This interactive database allows users to filter and sort contractors by specialty to find exactly who they’re looking for. From duct cleaning, to architectural sheet metal, to service and everything in between, every contractor in our current membership directory has the same opportunity to show up in this listing.
This searchable directory also includes each member’s individual website — a strategic marketing move designed to help all Bay Area member companies improve their online visibility and connect with customers faster. For members who don’t have a website, inclusion in the online directory serves to spread awareness and offers a way for potential customers to contact them.
First impressions do matter.
Your logo is another great way to connect with your audience. It has the ability to make you instantly recognizable to your customers, create brand loyalty and set you apart from your competition. Because it will likely be used across a variety of applications (on T-shirts, water bottles, letterhead or your website, for example), it should be simple, relevant and flexible. A good logo will make you stand out. A bad logo might not resonate with your customers and can be easily dismissed.
You only have one chance to make a strong first impression, so recruit the help of a design professional to help freshen your brand’s look.