Invest In Your Website To Boost Business In 2025
Too often, construction industry professionals have a dated website (if they have one at all); one that isn’t up to snuff by today’s standards, has sat static for years and/or was built on old technology. The work you’re doing as a company might be industry-leading, but it’s possible your customers would never know at first glance.
Let’s take a look at some of the industry’s biggest website pain points, and how to improve them.
YOU DON’T HAVE A CONSISTENT BRAND
Sometimes, rules are meant to be broken. But when it comes to your marketing efforts (starting with your website), you want to establish clear rules and guidelines for your company brand and how it’s handled. If your logo, fonts, colors and graphics lack direction across your website, emails, social platforms and more, you run the risk of diluting your messaging, confusing customers and making your business seem careless or unprofessional. Sound familiar? It might be time to enlist the help of a designated brand manager or agency.
YOU’RE NOT OPTIMIZED FOR SEO
SEO (Search Engine Optimization) is a fancy term to improve your website’s content to help organically boost traffic to your site by making it more visible on search engines like Google. Let’s say you offer heating and air conditioning services. You’d want to make sure to include “HVAC service,” “HVAC maintenance,” “HVAC installation” and “HVAC replacement” in your web copy, along with “commercial HVAC” and/or “residential HVAC” to boost your ranking. Search engines also use SEO for videos, and Google will see your website as more relevant to users. Include keywords in your title and description, along with a compelling thumbnail to entice users to click to learn more!
YOU’RE NOT MOBILE OPTIMIZED
Statistics show that 63% of searches are done on a mobile device (Statista), and 70% of all paid search impressions are on mobile devices (Mobile Marketer). What does that mean? It’s a must for your business to have a responsive website that adjusts for optimized viewing on a smartphone or tablet.
YOU’RE NOT CONNECTED TO SOCIAL MEDIA
The number of social media users in the U.S. is over 300 million in 2024 and is projected to hit 326 million by 2029 (Statista). What this means is social media literally gives you millions of reasons to reach and engage with your audience and grow your business. Additionally, social platforms have the capability to target highly specific people, which can lead to higher conversion rates and better ROI.
YOU DON’T HAVE A LEAD GENERATING FORM
Leads are valuable for any business, and an easy way to get them is by having a lead generating form in an easy-to-find place on your website. It can be a “contact us” form, a service request form, a blog subscription form — something quick and easy to collect email addresses and phone numbers of potential customers.
MAKE 2025 THE YEAR YOU INVEST IN YOUR WEBSITE
A few updates might be all you need to boost website performance and benefit your business in the long-term!